Inevitably, they were either lost or damaged.īad experiences with lost data meant only one solution. We’d take these awkward sized disks and put them in our knapsacks. See, years ago, we had these disks that would go into drives. It has been a lot of change but nothing compared to the biggest move yet – the transition to NoLoSto. So how do I know it is? Well, here is one insight I have.Īt Filepicker, I have the privilege of seeing how assets are being created, consumed, stored and moved around the internet. And once again, nothing really is being said about it. We are, it appears, in the middle of another big media transition. We were in the middle of a big media transition then, but no one really noticed.

But did anyone really anticipate the kind of return and growth Google would eventually enjoy?įew did. Everyone knew YouTube was gaining momentum back in 2006. I could go on, but it’s all millions and billions so you get the message. So, was it the best acquisition ever? Yes, I believe so and here are some of the statistical reasons why And all for the sweet price of $1.65 billion.

“They” being almost everyone that was not Google or YouTube.įast forward nine years. It was hard then to see the end game-plan when the cash and perceived ridiculousness of the deal dominated the headlines. Did Google’s Eric Schmidt look as serious as Daniel Craig in Casino Royale when considering the YouTube gamble? It was the kind of stuff you only see in movies – small start-up gets golden ticket from Google. Everyone had an opinion when Google forked out $1.65 billion for YouTube. Or more so my thoughts on the ‘next big’ media transition that we find ourselves in the midst of.ĭon’t roll your eyes, just yet. I did, however, hear it offhand somewhere and it stirred something in me.

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